Mozart's precision knives and blades are a success story: sales are increasing year after year, but so far the program has been used almost exclusively in the industrial and commercial sectors, e.g. for plastics deburring and leatherworks. However, the high-quality ergonomic handles and the matching long-lasting blades are also perfect for numerous other applications, such as model making, handicraft and graphic work. Therefore, we decided to add special packaging and sales quantities for the consumer sector with its typically much smaller quantities required, in addition to the previous packaging for big demands.

First we will launch the 8F knife with thumbscrew, which has been fitted with a new protective cap. The first blade available in the new 10 pcs. safety dispenser is 512.062, which is particularly suitable for model making. Both items are offered in blister packs with Euro-standard holes. More blades are to follow.

Mozart's product range comprises a wide range of fiber blades, with a focus on staple fiber, glass fiber and carbon fiber. In all three segments, sales have increased significantly in recent years, suggesting that high-quality disposable blades, such as those made by Mozart, are increasingly being used for sophisticated cutting applications.

Compared to tungsten carbide blades, Mozart's stainless steel or carbon steel disposable blades provide consistent cutting quality, since the blades are replaced at regular intervals instead of regrinding them, as is common with tungsten carbide blades, which may result in insufficiently reconditioned blades and reduced cutting performance and quality. In addition, users report health and safety risks during regrinding of carbide blades as well as complex logistics (return for regrinding, etc.).

Impeccable cutting quality is important especially for smaller production lots and fibers for high quality demands. Even brittle fibers such as glass, carbon and basalt fibers, which are often used in critical applications, benefit from a homogeneous cut.

By production exclusively in Solingen, Mozart relies on uncompromisingly high, consistently stable quality 100% made in Germany.

Poster advertising in the field of B2B is generally rather unusual. All the more we are enthusiastic about the initiative of our Chinese sales partner WeCut: to further publicize Mozart's perfect blade solutions in the blade city of Maanshan, the path of a billboard was chosen. But what a poster! At a height of 14 meters, the subtle hint "Mozart from Germany, choose from 1,000 blades, made in Germany" is now shining forth.

What's next - advertising on skyscrapers??